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Muscat - Total Marketing Middle East (TMME) has appointed Diamond Wealth Trading Company as the official distributor for its Elf brand of lubricants in Oman. Elf lubricants are known for their high quality and have a rich history in motorsports. David Kalife, managing director, TMME said that the decision to appoint Diamond Wealth Trading Company as the new distribution partner for the Omani market was based on their credible presence and infrastructure. “Diamond Wealth Trading is a well-established company, belonging to the Shanfari family, who are also leaders in providing logistics and oil field solutions through their group companies. Efficient customer service and a hard working sales team that understands the range of our products were the key factors that influenced our decision to appoint them as our new distributor. Currently, they are the sole distributors of Double Coin and JK tyres, as well as represent Lloyds Register Oman.”

Sheikh Tarik Ali al Shanfari, chairman, Diamond Wealth Trading Company said, “We started this company with a vision to promote quality products and services to customers in Oman. Through this agreement, we shall enhance the experience of our customers, by offering them world class Elf products with proven measurable benefits with regard to longevity and engine protection. Buying an Elf product means having the assurance and reliability of an established brand.” He added the company will set up ten service stations in the next three years to sell oil, tyres, lubricants and batteries.
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